Attributionsmodelle Were Only The Beginning:

10.01.2017
16:26
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QUISMA optimized campaign budgets with the innovative forecasting model QPS Munich, 13 September 2013 more precision for the prognosis of online sales: the global digital agency QUISMA has expanded its technology portfolio to a new tool: the QUISMA performance Simulator (QPS). Based on the customer-specific Attributionsmodellen of QUISMA QPS plays through different scenarios of budget allocation, to finally determine customized solution. Highlight: In addition to interactions between the advertisement of the individual risk preferences of the customer are taken into account. Attributionsmodelle are a trend topic in the online marketing industry. With them the true value proposition of an online advertisement to determine based Digital customer paths (so-called customer journeys), to the success of the campaign. Typically, standard models such as the distribution of linear or u-shaped distribution (called also bath) offered by tracking tool providers and agencies. The question remains after the Attributionsmodell appropriate to the customer often go unanswered. QUISMA charged therefore the appropriate Attributionsmodell for each customer individually, and this regardless of models, which are based only on the sequence of touch points. About Attributionsmodelle get ex post a good picture of the value propositions of each cluster of campaigns. Regarding the redistribution of budgets one can derive but only limited recommendations, because also risk and marginal utility functions and cross-channel factors must be taken into account. As a consequence of QUISMA, based on the own Attributionsmodell has developed the QUISMA performance Simulator. Thus, online sales can be depending on different budget volumes and spreads with high probability forecast. Also, the tool can determine the optimal allocation of budget depending on the own risk affinity. QPS is the result of extensive design and testing phases in coordination with companies from different sectors, including energy, financial services, and retail. With QPS, we open a new campaign optimization Dimension”so Andreas Eckert, performance analyst at QUISMA. Now even more efficient, we control the budgets of our customers. The efficiency gains we achieve this, are usually far in the double-digit percentage range.” About QUISMA of the full service provider QUISMA (www.quisma.com), innovative technology and in-depth expertise for the entire range of digital marketing from search engine advertising and search engine optimization on affiliate marketing and performance-based banner advertising offers to conversion optimization and marketing intelligence. And the transnational. The Agency has been established in 2001 and incorporated in March 2007 at the GroupM (MEC, mindshare, Mediacom, MAXUS). At the headquarters in Munich and other 16 locations in 15 countries are currently employs over 300 employees, the renowned clients such as Adobe, Bank of Scotland, Expedia, Marc O’Polo Polo or unity media nationally and cross-border care. QUISMA stands for networking to the classic media planning in the context of an integrated management approach as well as outstanding know-how to care in the international digital business. For further information and enquiries: QUISMA Marko great Director Marketing Tel: 089/44 23 82-116 E-Mail: Dot.communications Sonja Feldmeier Tel: 089 / 530 797-101 E-Mail:

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