Kepler CSR

Comments Off on Kepler CSR

Kepler solutions developed the migraine model, whereby the perception can be made measurable by CSR activities. Companies promote increasingly not only with the quality of their products, but also importance, that they present themselves as responsible actors on the market. Kronbacher launched rainforest project and you could save one square meter rainforest beer with every box. An overall strategy is needed to achieve long-term success, and with clear objectives must be formulated. Because what is not measurable, can be not also improved. To systematically capture the perception, the migraine model was developed by Kepler solutions. Most companies only on assumptions about what CSR means for their customers rely. Through this model, companies make decisions based on facts and direct feedback from customers.

The model includes four basic steps: step 1: Mission In the first step is set a corporate goal, which is to be achieved with the means of communication. Step 2: Corporate communications in the second step are the communication measures already analysed and identified thematic areas. For example press releases, brochures, catalogues, website, etc. are analyzed step 3: identify the target group and the target groups identified impact analysis In step three. The impact analysis includes the study of the perception of employees and customers. Here is explored, what information the staff arrive and what information to customers be communicated further. Employees are examined on the basis of fictitious sales calls (mystery shopping). To determine the perception of CSR activities with customers, perform short interviews to various categories. Step 4: The results of perception of CSR In the fourth step will be evaluated and analyzed. These conclusions can be drawn whether the corporate objectives and which means of communication are most effective.

Comments are closed.