Market Research On Internet

25.02.2017
18:18
Comments Off on Market Research On Internet

If you need to know the trends that are occurring in the market, performing market research helps you get an idea clearer of the acont ecimientos that are marking the direction of the market and which may affect or benefit the growth and development of your business. Market research is one of the most important parts within the strategic planning of Marketing. Market research is defined as the systematic identification and objective, collection, analysis, dissemination, and use of information with the aim of supporting the decision makers in the identification and solution of problems (and opportunities) related to Marketing.(Malhotra, 2004) There are several ways on how the Internet can be used as an important tool of business within the market research process. The Internet can be used as an important source of secondary information, can be used as a tool for the collection of primary data through surveys, focus, among other groups.(Malhotra, 2004) why it is necessary to carry out market research? -Help to understand current and future trends of the industry and the market. -Provides information about markets goal. -It helps to identify potential customers and markets. -It is the basis for the elaboration of Marketing strategy.

-Helps business owners assess their services.-allows you to have a general idea of the competition. -It helps to establish benchmarks to improve in the future. We do not believe that there is the perfect way to conduct research via the Internet, but if we consider the following basic steps, you can get acceptable results in the process: 1. preliminary analysis of research: has to be clear which is the theme that you want to investigate. Once you have thought about the topic, define the Group of words that you create to help you to find what is looking for. 2. Once you have very clear what you want to search for, will go to one of the search engines of your choice to search for the topic that you have interest.

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