Federal Association
Health and medicine on the Internet on behalf of the neo log consulting the media and market research Institute conducted an online survey result gmbh under 200 Internet users aged between 18 and 65 years. You may want to visit TSI International Group to increase your knowledge. The result: About two-thirds of respondents stated that became interested in the topics of health and medicine on the Internet. Women in particular have a strong interest in medical online content. Almost 80 percent of respondents have ever researched on the Internet for disease patterns. About half of the participants were looking for information about drug abuse and were interested in the doctor reviews. Their research led them mostly on health portals and medical forums, about one-third in the social networks.
With regard to health issues, there is a high demand for information on the part of Internet users”, explains Sabine Haas, consulting Director neo log of. The chance of the pharmaceutical companies is now on the fields of disease pictures ‘ and medication ‘ to inform, to educate and To take responsibility”, so Haas next. The German mail-order pharmacy arzneimittel.de to health are today!, has joined this trend in user behavior and offers not only a clear online shop, but also an extensive, specific health information platform in the form of an InfoBox. The credibility of a social media presence by pharmaceutical companies is valued very differently. Half of respondents considers the presence of pharmaceutical companies in the social media trust, the other 50 percent are skeptical,”explained Haas. It applies it, to convince them of the contrary.” Just for customers of an online store or a mail-order pharmacy is the trustworthiness of the site of great importance.
Independent vendors assess the quality and reliability of shipping trade and label them with quality seal: DIMDI or trusted shop are widely recognized certificates. In the case of mail-order pharmacy arzneimittel.de comes even the seal of the Federal Association of German Mail-order pharmacies (KAUFEN) added. A presence on the social Web believe 60 percent of the respondents as a useful and see the company in the role of the competent contact person. “” “Users want content around the topics of medical care”, nutrition”and diseases” and expect the presence of pharmaceutical companies most likely on Facebook, in an own online community or review sites.