Posts Tagged ‘advertising & pr’

Attributionsmodelle Were Only The Beginning:

10.01.2017
16:26
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QUISMA optimized campaign budgets with the innovative forecasting model QPS Munich, 13 September 2013 more precision for the prognosis of online sales: the global digital agency QUISMA has expanded its technology portfolio to a new tool: the QUISMA performance Simulator (QPS). Based on the customer-specific Attributionsmodellen of QUISMA QPS plays through different scenarios of budget allocation, to finally determine customized solution. Highlight: In addition to interactions between the advertisement of the individual risk preferences of the customer are taken into account. Attributionsmodelle are a trend topic in the online marketing industry. With them the true value proposition of an online advertisement to determine based Digital customer paths (so-called customer journeys), to the success of the campaign. Typically, standard models such as the distribution of linear or u-shaped distribution (called also bath) offered by tracking tool providers and agencies. The question remains after the Attributionsmodell appropriate to the customer often go unanswered. QUISMA charged therefore the appropriate Attributionsmodell for each customer individually, and this regardless of models, which are based only on the sequence of touch points. About Attributionsmodelle get ex post a good picture of the value propositions of each cluster of campaigns. Regarding the redistribution of budgets one can derive but only limited recommendations, because also risk and marginal utility functions and cross-channel factors must be taken into account. As a consequence of QUISMA, based on the own Attributionsmodell has developed the QUISMA performance Simulator. Thus, online sales can be depending on different budget volumes and spreads with high probability forecast. Also, the tool can determine the optimal allocation of budget depending on the own risk affinity. QPS is the result of extensive design and testing phases in coordination with companies from different sectors, including energy, financial services, and retail. With QPS, we open a new campaign optimization Dimension”so Andreas Eckert, performance analyst at QUISMA. Now even more efficient, we control the budgets of our customers. The efficiency gains we achieve this, are usually far in the double-digit percentage range.” About QUISMA of the full service provider QUISMA (www.quisma.com), innovative technology and in-depth expertise for the entire range of digital marketing from search engine advertising and search engine optimization on affiliate marketing and performance-based banner advertising offers to conversion optimization and marketing intelligence. And the transnational. The Agency has been established in 2001 and incorporated in March 2007 at the GroupM (MEC, mindshare, Mediacom, MAXUS). At the headquarters in Munich and other 16 locations in 15 countries are currently employs over 300 employees, the renowned clients such as Adobe, Bank of Scotland, Expedia, Marc O’Polo Polo or unity media nationally and cross-border care. QUISMA stands for networking to the classic media planning in the context of an integrated management approach as well as outstanding know-how to care in the international digital business. For further information and enquiries: QUISMA Marko great Director Marketing Tel: 089/44 23 82-116 E-Mail: Dot.communications Sonja Feldmeier Tel: 089 / 530 797-101 E-Mail:

Amazing Marketing

20.09.2016
23:11
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Why Coca Cola which is the most successful brand of Cola the team Vinco developed since 2005 marketing concepts for business start-ups and small and medium-sized enterprises. Especially with small marketing budgets it is important, that very thought through applying marketing to achieve a noticeable effect\”, Jasmin Dehl, also Managing Director of the team Vinco added. This you can learn very well by large companies because they have started all once small. Free presentations for entrepreneurs at the Industrie und Handelskammer (IHK) Kassel marketing experts Jaaan and Dehl report shower exclusively about the success story of the Pemberton rather known as Coca Cola. What you can learn from Coca Cola is very suitable here the Coca Cola example to explain what is marketing, Jaaan reported. Coca Cola sold the customer: no drink, but a way of life.

Here, the Kasseler marketing expert refers to modern brain research results. The famous brain researcher Dr. Georg Hausel provides brain view in his book. Why customers buy\”dar, that the brand speaks to Coca Cola significantly more nerve cells in the brain than competitive products such as Pepsi Cola. It is thus assumed that Coca-Cola addresses other emotions. Www.team-vinco.de/ insider/why customers kaufen.html see more information about this publication to the Web address. \”Jaaan to derive from it a conclusion is still a metaphor as practical advice for start-ups and small and medium-sized enterprises: If you want to succeed, you should sell your female customers no shoes, but nice legs as a shoe salesman.\” Then each seminar participant can find out what has to do with the Coca Cola example. A young pharmacist named John Pemberton developed the success story of the most famous shower the World In 1886 from Atlanta (United States) a miracle remedy for headaches, fatigue and depression. It seemed given already at that time numerous speculations about the exact ingredients.

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